SOCIAL MEDIA PORTFOLIO
This project features some of my works with different brands in their marketing campaigns.
DISCLAIMER: I was contacted by agencies as a third-party artist and outsource for these images and artworks. The finished materials and contents would belong to the brand themselves to use in social media and campaigns. The creative process was the result of brainstorming and collaborating between teams, not myself alone.
VẬN ĐỘNG TRUYỀN ĐỘNG VIÊN
adidas Vietnam - 2021
I was commissioned to create illustrations for adidas Vietnam in 2021, for their special Campaign after the Corona Virus pandemic.
SCOPE OF WORK:
Key Visual + Single Posters + Media Adaptation
BRIEF:
A fun and colorful campaign, showing different talents, in their uniform or workplace, doing exercises to improve health and fitness.
The uniqueness of this campaign is that the main characters shown in the posters, would be having the jobs of important people, who played a crucial role in supporting the citizens during the pandemic's most difficult time.
This is in someway, a kind of tribute to those extraordinary people.
Art direction: Cute, friendly and colorful.
KEY VISUAL
The KV featured interesting types of jobs, doing exercising poses.
Nurses, Doctors, Policemen, Volunteering Students, Workers, Chefs, Shippers... were all who contributed their time and effort to the fight against the pandemic.
ĐỒNG THANH
adidas Vietnam - 2023
I was commissioned to create illustrations for adidas Vietnam again in 2023, this time, for their special Design Competition "ĐỒNG THANH"
SCOPE OF WORK:
Key Visual + Single Posters + Multi-photo Posts + Media Adaptation
BRIEF:
"ĐỒNG THANH" or Unisound, is a competition held by adidas, especially designed for young Vietnamese artists across the country, in July 2023.
The theme circled around the celebration of the union of Vietnamese Cultural Beauty, adidas Sports Brand Heritage and also the Urban Sound of the cities' everyday life.
The Key Visuals, or any other artworks competing in the contest, must have the following combination of these elements:
- adidas Brand Heritage (the adidas Originals logo)
- Sports and Youth Spirits (street activities and adidas products)
- Vietnamese Cultural Aspects (by costumes, elements and sound)
The artists would be required to submit their sound file (music or recording) related to their original artwork also. This is a very unique point of the contest, concerning SOUND.
Art direction: Comic style, colorful and retro.
KEY VISUAL
The KV featured two talents showing their connection through sound
The spirits of sound and voice, typically could be heard in the streets and life of Vietnamese people were shown in typography and design elements.
adidas SUPERNOVA
adidas Vietnam - 2023
T-SHIRT PRINT DESIGN
I was commissioned to create illustrations for adidas Vietnam product launching event in 2023, for the new version of SUPERNOVA shoes
SCOPE OF WORK:
Sketch + Artwork design
Design demo on adidas' shirt
GIA ĐÌNH ACID AMIN
Nibiamin Gold - 2022
I was commissioned to create illustrations for Nibiamin Gold in 2022, for their Campaign introducing new Acid Amin characters.
SCOPE OF WORK:
Key Visual + Character Design + Multi-photo Posts
BRIEF:
"GIA ĐÌNH ACID AMIN" would feature 9 different Acid Amin characters. Each have distinct characteristics, visuals and functions in helping the immune system.
The campaign would present these cute characters, at the same time, educating customers about the components and use of their medicine.
Art direction: 3D-look illustration with round shapes and mild shading.
CHARACTER DESIGN
The general idea was to create 9 characters with the same design language, cute, round, simple and easy to remember.
Final Design (Left) vs. First Sketch (Right)
CẢ NHÀ CÙNG KHỎE
Nibiamin Gold - 2022
I was commissioned to create illustrations for Nibiamin Gold again for another set of social images, expanding their previous world of Acid Amin Characters.
SCOPE OF WORK:
Key Visual + Multi-photo Posts
BRIEF:
"CẢ NHÀ CÙNG KHỎE" shows the scenery of a healthy and happy family, surrounded by their Acid Amin Friends. The images featured a three-generation family, being happy and bright in their everyday life.
YÊU THƯƠNG, SẺ CHIA MÙA DỊCH
Mr. Brown Milk Tea - 2021
I was commissioned to create illustrations for Mr. Brown Milk Tea in 2021, for the brand's recovering campaign after the pandemic.
SCOPE OF WORK:
Key Visual + Multi-photo Posts
BRIEF:
"YÊU THƯƠNG, SẺ CHIA MÙA DỊCH" celebrates the help and co-operation of people in the midst of the Corona pandemic. The pictures would feature heartfelt moments of help between the citizens during this hard period of time.
Art direction: Realistic soft water-color style.
XANH DU KÝ
Gastro NB Plus - 2022
I was commissioned to create the first volume of comics for Gastro NB Plus in 2022. The comic set would feature character based on the famous "Tây Du Ký" tale.
SCOPE OF WORK:
Comics (One Volume)
BRIEF:
"XANH DU KÝ" shows the hilarious journey of the 4 people on their way in the infamous "Journey to the West" story, but with a modern twist and stomach problems.
Art direction: Black and White comic with bold strokes and shapes.
VARIOUS MEDIA CAMPAIGNS
Pizza Hut VN - 2021 - 2022 - 2023
SPEED 30'
The campaign features images of Pizza Hut shippers delivering pizza in less than 30 mins
SCOPE OF WORK:
Key Visual + Multi-photo Posts + Media Adaptation
BRIEF:
"SPEED 30'" would need images featuring drivers in speedy and dynamic poses. The elements in the KV would later be used for various adaptations across social media platform.
Art direction: Retro and dynamic.
Multiple versions of the artwork were created, featuring in Pizza Hut's fanpage from time to time, to remind customers of their fast delivery service.
Original Sketches featured the main delivery man, with urban scenery in the background.
PIZZA HUT TET CAMPAIGN 2023
The special Tet campaign features images of Pizza Hut products and youth talents, in fancy clothes, celebrating Tet Holiday in traditional activities
SCOPE OF WORK:
Visualization of Photography Poses
BRIEF:
Creating quick sketches of the characters in fashionable clothes and dynamic poses, as reference for the actual production process.
Art direction: Dynamic poses, Great contrast and Good fashion sense for talents.
The sketches were used as direct reference for the production team in the process of creating photos for the actual campaign. It made it easier for the models and photographers to manage the setting up and shooting steps, as well as post-production.
PIZZA LIMO 1M
This special campaign introduces a new kind of pizza - The incredible 1M Limo Pizza, designed for parties and celebrations.
SCOPE OF WORK:
Packaging Design with special artwork.
BRIEF:
Creating an illustration, featuring young talents in a long motorbike, spreading across the long box of 1 meter. The talents would be having fun and enjoying their time riding on the streets.
Art direction: Festive, Colorful and best optimized for printing.
The illustration on the box would later be used as elements on various posts to promote Pizza Hut's special Limo Pizza Box.
#branding #visualization #sketch #socialmedia #graphicdesign
THANK YOU FOR VIEWING MY WORKS
The porforlio does not end here. It will be updating with interesting projects along the way.
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